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IndiaArtMart.com
– Online Storefront retailing niche objects
India Art Mart is an organization that retails various forms
of Indian art. Implementing its expansion strategy, the organization
required an online storefront. Icreon developed IndiaArtMart.com
as a scalable and user-centric storefront, keeping in mind the
budget constraints of the project. The storefront offers easy-to-use
features allowing customers to check product listings and place
orders in a breeze.
Customer Profile
India Art Mart is one of the few virtual businesses
that has achieved success since its inception. As an e-tailor
dealing in various Indian art forms, the business offers a vast
selection of collectibles to suit the tastes of different art
lovers.
Business Requirement
India Art Mart wanted to increase its clientele through
effective but inexpensive marketing. An online storefront was
thereby the most suitable option. The idea was to showcase and
sell artworks available with India Art Mart by allowing customers
to view artworks and place orders.
Solution
Benefits
Dynamic & database-driven management of the storefront
Easy
order processing & transaction management
Catchy
& user-friendly interface
Technologies Used
PHP
JavaScript
MySQL
Requirement
Artwork appeals to a niche audience. The clientele,
therefore, constitutes a restricted section of the market. India
Art Mart wanted to tap this market internationally through its
online storefront – IndiaArtMart.com. Icreon had to develop
a customized interface for the online storefront, to meet specific
requirements, including facilities to place order online, view
details about products, newsletter subscriptions, manage alliances
with other online stores. A complete business-oriented solution,
IndiaArtMart.com had to be strategically designed within a constrained
budget, while maintaining high quality and service standards.
Business-Driven Approach for
Effective Online Presence
IndiaArtMart.com has been developed with the Business-to-Customer
approach. It is for this reason that the site is extremely user-centric.
Users can view the product listings and select to view the details
of a particular item. If suitable, an order can be placed by
filling out a simple Web order form. The storefront provides
the facility to search for product listings by category. In
addition, the storefront provides features like ‘newsletter
subscription’ and ‘mail to a friend’. The ‘Mail
to Friend” feature offers the facility to customize the
artwork with a certain background color. The selected artwork
is sent to the specified e-mail address with customized color
combinations, giving is an appealing look. Users can fill out
the “Guest Book” to provide suggest enhancements to
improve the services offered by IndiaArtMart.com. The administrator
interface offers facilities to add and modify categories of
artworks and new product listings.
The architecture for IndiaArtMart.com is 3-tier, with PHP as
the business logic layer for managing request/response functionality
between the backend database – MySQL and the front-end
Administrator and IndiaArtMart.com interfaces. |
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Summary
The client in this case was an art collector and had
planned a long-term development strategy for online business.
Icreon has been involved in this project since 2000 and has
performed various upgrades, to meet customer requirements. The
online storefront serves as a business-critical tool for India
Art Mart to market its products and increase clientele.
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